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商品編號： 9-399-011 出版日期： 1998/12/30 作者姓名： Bartlett, Christopher A.;St. George, Anthony 商品類別： General management 商品規格： 20p 再版日期： 2001/04/09 地域： United States;Chinese Taipei 產業： Electronics manufacturing 個案年度： 1995 - 1998
商品敘述：
Follows the development, national launch, and global rollout of the Aspire, Acer''s first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems with experts and resource managers in Taiwan. Leading the global rollout proves equally difficult, with local managers wanting to make local adaptations. After 2.5 years of missed forecasts and unexpected losses, CEO Stan Shih must decide whether to abandon the Aspire. More profoundly, what changes does this failure suggest for his radical "fast food" business concept and his "client server" organization model?
涵蓋領域：
Product development;Supply chain management;Multinational corporations;Subsidiaries;Organizational structure and design;Marketing management;Strategy execution;Global strategy
相關資料：
Case Teaching Note, (5-300-035), 12p, by Christopher A. Bartlett;Video Supplement, (9-301-805), 0p, by Christopher A. Bartlett
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